Mike Grehan on Micro-Moments at MediaPost's Brand Marketers Summit

Mike Grehan on Micro-Moments at MediaPost's Brand Marketers Summit

August 27, 2016

Summary

Mike Grehan, CMO at Acronym, and Erick Mott discuss micro-moments at MediaPost's Brand Marketers Summit 2016 in Tahoe. Micro-moments and intent-based marketing go hand-n-hand as Grehan explains. All digital marketers are concerned with customer journeys and paths to purchase and this video provides some insights and related information from Google.com.

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