Big-C Impact: You have been a creator since early childhood. Co-created value, with other talented creators and advanced technology like AI, is greater than any single person's current capability. Big-C impact drives meaningful value creation for scale, revenue growth, and a sustainable world.
Business Creator: A creative business person and/or technology industry leader in any role, organization size, career experience, and industry who has a hyper-focus on understanding and solving for customer (human-centered) problems and opportunities from within their business domain of expertise. And, they strive for a generalist’s knowledge of surrounding business domains to continuously improve their 'T-alent' and value creation capability in their organization and global marketplace.
Community Practice: An integrated strategy that leverages a customer success manifesto and four key programs: 1) Customer Enablement & Stories; 2) Community Hub & Spokes; 3) Thought Leadership & Media; 4) Command Center & Reporting. The Inner Circle, including various roles, skills, and perspectives, is a critical success factor. Read a published article from 2013 to learn more.
Creator Economy: An ecosystem of over 50 million independent content creators––including infuencers, bloggers, and videogrpahers––who monetize their creative talents, expertise, or influence directly to audiences, bypassing traditional media gatekeepers.
Durable Ownership: A transition from being a consumer of content and tasks to a Co-creator of impact and outcomes that matter to people, business priorities, and our sustainable world. It is the commitment to actively growing personal and professional assets with an owner's way of life: your intellectual capital and well-being, your reputation for being invaluable and trusted, and your go-to community of other domain experts.
The Co-creators Way: A manifesto to bring together creative business people and technology industry leaders from across expeirences, skill sets, organization sizes, and locations worldwide––to co-create Big-C impact and outcomes that matter to people, business priorities, and our sustainable word.
