Ryan Deutsch on organizing for cross-channel marketing success

Ryan Deutsch on organizing for cross-channel marketing success

September 8, 2015

Summary

Ryan Deutsch, DVP Digital Marketing at Sears Holdings Corporation, and Erick Mott of creatorbase discuss at the MediaPost Insider Summit 2015 in Tahoe how to organize teams and external resources for cross-channel marketing success. Ryan utilizes a 4-point framework.

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