Roderick Jefferson on B2B Sales Enablement

Roderick Jefferson on B2B Sales Enablement

March 15, 2020

Summary

Roderick Jefferson and Erick Mott discuss B2B sales enablement ideas to help cross-functional teams create and deliver more engaging brand and sales stories.

Stories Archive

Boards expect non-technical leaders to drive business results with agentic AI

Business Creators are motivated to co-create for customer value and Durable Ownership

Finding your way while being recorded in an AI-native organization

Co-create during this window to own the unknown

How we’re organizing creative business people and technology industry leaders

Why Creatorbase now?

Launching the reimagined Creatorbase for May Day 2026

February 14, 2026

The ABCs for successful business relationships

October 1, 2025

New Creatorbase launching in 2026 for the AI era

January 3, 2020

Category creation ideas for your customer experience strategy